Art Direction, Design
The challenge: Create a campaign that drives awareness and showcases 3M as a premier brand within the automotive film market. With 3M Premium Auto Films consumers can experience something more.
The solution: These customer know who they are, what they like and how they want things done. With 3M, their vehicle becomes a true reflection of their identity and aspirations. It’s in their nature to forge their own path, and 3M is there to support that journey. All they need to do is follow their instincts.
Client: 3M Premium Auto Films
Art Direction
3M Premium Auto Films needed to showcase their paint protection films in a high-end way that would appeal to installers and end users. We crafted a dramatic setting using textures and lighting to put the focus squarely on the product and seamless installation process.
Client: 3M Premium Auto Films
Brand Identity, Design
The challenge: Michaud Cooley Erickson is a well established engineering firm that was in need of an update to bring their brand in line with their modern techniques and culture.
The solution: Inspired by the structures MCE helps build, I developed a symbol and brand system that embodies what sets them apart from other firms, their ability to adapt to any project of any size. The system allows for pieces to move or change color as needed to fit any given design, and still maintain visual consistency.
Client: MCE | Michaud Cooley Erickson
Art Direction
The challenge: Real Sportscards needed to bring awareness to their new platform design specifically for breaking and sports card collecting. Before Uncommon, social media was the primary means of breaking, but it made for a clunky and frustrating experience with all the additional clutter that came along with it. It was clearly the wrong place for collectors to be.
The solve: Place athletes in the wrong sports and show how bad and uncomfortable things can be when you’re in the wrong place.
Client: Real Sportscards/Uncommon
Art Direction
The challenge: Real Sportscards needed to get their loyal social media fan base to move over to their new platform design specifically for card collecting and breaking.
The solve: We took characters from their existing branding and brought them to life in studio. Breaker Bryan and Collector Chris talk all about the issues of card collecting on social media and introduce Uncommon, a place specifically designed for breaking and collecting. Bryan and Chris shared their messages on social channels for weeks leading up to the launch and broke down the advantages of the new platform.
Client: Real Sportscards
Brand Identity, Design
The challenge: Create a brand identity for Uncommon, the new digital platform designed specifically for breaking and sports card collecting.
The solution: A modern brand that is confident, yet humble. Uncommon is a place for all collectors to come and share their passion. Inspired by a baseball diamond and the gems collectors hope to find with each rip of the wax.
Client: Real Sportscards/Uncommon
Art Direction, Design
The challenge: 3M was looking to expand the appeal of their premium auto films beyond just the high end enthusiast. They wanted to inspire people that your car can be a form of self expression and reflect your unique personality.
The solve: Turns out people can surprise you. The type-A businessman that wears designers suits but goes to punk shows on the weekends. That sweet cat-obsessed grandma down the street has a lifted 4x4 with 37s and loves to hits the trails. We created a series of spots (and subsequent digital content) that highlighted this juxtaposition to grab attention and showcase how 3M premium auto products can help you live your best life, whatever that may mean to you.
Client: 3M
Art Direction, Design
The challenge: Create an exciting launch for a new print wrap film that is faster to install and provides better performance to an audience of car enthusiasts. The catch? The film is primarily used on cargo and fleet vehicles.
The solve: Drift a cargo van, of course.
Client: 3M
Art Direction
Esko Brand Solutions software makes life easier for anyone who uses it, from Project Managers to Designers. This series of spots brings to light just how much worse things were in the before time: Before Esko.
Client: Esko Brand Solutions
Art Direction, Design
This campaign demonstrates how 3M wrap films can be applied to nearly any surface to transform it into something unexpected. Using practical effects and optical illusions, we created an immersive floor-to-ceiling retail inspired experience.
Campaign executions extended to a landing page, digital, social, email and print.
Client: 3M
Art Direction, Design
Brand update that brings to life Happify’s Science + Delight approach to encouraging a healthy and active mind.
Client: Happify Health
Art Direction, Design
The challenge: Create an exciting and premium launch campaign for a new two material aligner system in the orthodontic market.
The solve: Launch video shot using a high-speed camera robot, new batch of photography and marketing materials to support launch across all mediums.
Client: 3M
Creative/Art Direction, Design
Summer campaign centered around brand awareness and trial for Way Better Snacks. Creative bridged the idea of craft and fun with a better-for-you snack by pairing their chips with classic summer activities.
Client: Way Better Snacks
Art Direction, Design
Inspired by the shift of winter to early spring, this campaign hints at the changing of the season that is just around the corner. Longer days, warmth and sunshine will soon come.
Client: Maurices
Photographer: Cheyenne Ellis (model)
Creative/Art Direction, Design, Illustration
Packaging designs for Way Better Snacks chip bags and cases.
Colored tape was used as a visual cue as to the flavor within each case.
Client: Way Better Snacks
Art Direction & Design
Spring campaign to launch Maurices’ new activewear business focusing on the new styles and their versatility.
Client: Maurices
Photographer: Colette Debarros (model), Rick Szczechowski (product)
Creative/Art Direction, Design
Summer campaign all about immersing yourself in the unknown. Soaking up every moment of summer and basking in the beauty of the world around you.
Client: Maurices
Photographer: Cheyenne Ellis
Art Direction, Design
Spring campaign capturing fashion in spontaneous, fun and real moments in a way that was relatable and aspirational.
Client: Maurices
Photographer: Cheyenne Ellis (model), Rick Szczechowski (product)
Creative/Art Direction, Design
The majority of Maurices stores are in cities with a population of less than 100,000, and they pride themselves on bringing fashion to these smaller communities. This campaign celebrates the small towns Maurices calls home. We visited 12 different towns across the country over a 12 month period and captured what gives each area it's own unique charm.
Client: Maurices
Photographer: Armour Photography
